Twitter Gets Multi-Year Video Deal With NFL

Partners since 2013, the most-watched US sports league and Twitter will offer brands the chance to present football content created for Twitter on PCs, tablets, and mobile devices.

As part of a multi-year extension with Twitter, the NFL will post more in-game highlights, breaking news, analysis, game recaps and behind-the-scenes video content.

Content, inclusive of gaming shows from pre-season via Super Bowl 50, will probably be spread across Twitter at the beginning of this very 2015 spell, the NFL said within a you simply push launch. He added, “Over the past two years, NFL content on Twitter has seen best-in-class user engagement rates, and the expanded partnership will bolster fan experience on the platform”.

Meanwhile, if you work at Twitter, one can only hope the deeper NFL partnership eventually helps provide a large spike in its monthly user base. Like NFL games.

Twitter signed a content and advertising deal with the NFL as it tries to tackle the challenge of attracting a broader audience. In return, Twitter will promote NFL tweets and advertisements by prominently displaying the content on the feeds of users most likely to enjoy it.

For the NFL, it just gives them another vehicle of getting content out there.

Separately on Monday, Twitter co-founder and interim CEO Jack Dorsey disclosed he has bumped up his investment in Twitter, stoking speculation that the 38-year-old tech tycoon will become the floundering company’s permanent CEO. While the press release boasts the NFL’s high television viewership numbers – an estimated 202.3 million unique viewers for the 2014 regular season, according to Nielsen data – the official NFL Twitter account (@NFL) has 12.6 million followers.

This partnership comes at a crucial spot in Twitter’s financial timeline, seeing as its growth is slowing and its shares have gone down this past year. It’s a two-year deal that keeps Twitter in the NFL fold.

On Monday, August 10, popular micro-blogging service Twitter’s stock witnessed a notable 9.1 percent surge, to close at $29.49.