Google will bring back Android One platform starting in India

India became the first destination of the Android One project in Q4 of 2014 when the company launched three budget devices made by Micromax, Lava and Spice.

Anandan claims that the program didn’t initially meet their expectations and cited as part of the issue were supply chain problems.

Android One is also a move by Google to counter what has happened to the Android software in China.

If you take a look at the device, you’ll notice that its design isn’t specifically fancy, it looks quite industrial all around, just like the majority of Android One handsets. The Android One program is an iniatative which delivers a low-cost, set hardware spec to manufacturers that allows Google to deliver timely updates to handsets.

Android One is still available in India. The lesser-known, local hardware makers that Google partnered with for Android One have been disappointed with sales, and don’t appear to be putting much effort into Android One.

Silicon Valley investors have pumped more than $US1 billion into freight-forwarding startups since the start of last year, according to the Wall Street Journal. The first three Android One handsets were unveiled in India, and a number of additional markets followed. He said that the platform, which faced “a few hiccups”, will require that phones hit the “sweet spot” of pricing at up to $50 per device to be successful in India. Google needs to understand the importance of features such as a high level of dust-proofing, speakers powerful enough to cope with India’s noisy environment, and FM (and preferably AM) radio. According to the reports, Google is working efficiently on this project and creating new apps and services for the price sensitive market of India. The company has failed to establish its offline presence, but it would address it with upcoming launches.

Though no details have been released about the new version, being announced “in the next few weeks”, Mr Anandan said it will be priced between $31 and $47.

“Strategically [India] is very, very important”.