Periscope now has 10 million users

Of course, accounts don’t equate to active users.

How many people really use Periscope? This not only suggests how the service is getting bigger but also reflects that how successfully broadcasters are getting more time watched on their broadcasts.

In a blog post, co-founders Kayvon Beykpour and Joe Bernstein announced that the live streaming app, which allows users to watch and broadcast live video from around the world, now had over 10 million viewers.

Periscope founder Kayvon Beykpour jumped on a Periscope stream today to announce that the company reached the milestone on August 2, about four months after its launch in March. Here’s why: if we were motivated to grow DAU, we’d be incentivized to invest in a host of conventional growth hacks, viral mechanics, and marketing to drive up downloads. The company is now seeing over 40 years worth of video watched per day, and has close to two million daily active users. We need to get lives, y’all. Twitter’s crackdown on Meerkat’s access to it social graph, along with Periscope’s native infrastructure advantage, quickly rocketed Periscope to popularity.

Beykpour is happy with Twitter’s support of the service. “This direction doesn’t necessarily lead to a better product, or lead to success for Periscopers”. Granted, registered accounts is a nebulous metric, only conveying that roughly 10 million people bothered to sign up for an account, without context as to how many are truly using the app on a regular basis. That total only counts iOS and Android; streams on the Web are not counted in the stat. Viewing of replays is not counted, either. It does not suffer from the limitations of metric like daily active users or monthly active users, he claims.

Twitter has spent a lot of time talking up Periscope, the livestreaming app it bought back in January.