Google restructuring under new parent company Alphabet

After completion of the Alphabet merger, Page will become Alphabet’s CEO, and Sergey Brin, who cofounded Google with Page, will become president of Alphabet.

Vehicle leasing giant Alphabet worldwide has said that it is exploring the possibility of any trademark infringement after Google announced on Monday (10 August) that it is to found a holding company called Alphabet.

The move will also allow Google to give some of its top executives weightier-sounding titles.

The new structure will allow management to “scale”, since the company can independently run “things that aren’t very related”.

Yesterday came the big news that Google was reorganizing itself, and putting the company, and its other properties under a new umbrella called Alphabet.

CEO Larry Page may be soon leaving the Google building, but even as he dreams of running Alphabet, Page still found time to express some love for the oft-maligned Google+.

While Google is known as the dominant player in Internet search, it has launched a variety of projects in recent years that are marginally related at best to its core operation.

Pichai thanked Microsoft CEO Satya Nadella, Apple Chief Tim Cook and others who congratulated him on his promotion.

Google shares rallied some six percent in after-hours trading on the news to $672.

The company has been a leading name when it comes to internet technology and has been a giant in the world of search engines for as long as one could remember. The products you use everyday like search, maps, YouTube and the Android operating system will retain the Google name. It will also include X lab, which incubates new efforts like Wing, Google’s drone delivery effort, and the company’s investment arms, Ventures and Capital. Under the restructuring, the main Google business results will reported separately from the rest of the Alphabet businesses as a whole.

“Alphabet Inc. will replace Google Inc.as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights”.

Google will be just one of the many subsidiaries that will operate under Alphabet.

Alphabet will continue to trade under the GOOGL and GOOG ticker symbols when the change kicks in later this year.

According to Page, it boils down to a question of focus and clarity.

On the reverse, there had been concerns that the dominance of Google in its sector had reached its peak.