Tiger Global invests $15m more in Roposo

Gurgaon-headquartered Relevant e-solutions Pvt Ltd, the startup behind fashion-focused social network Roposo.com, has raised $15 million (around Rs 98 crore) from existing investor Tiger Global Management, as per a press statement.

The venture had raised $5 million in March this year.

Founded by IIT Delhi alumni, Mayank Bhangadia, Avinash Saxena (ex CTO of Zomato.com) and Kaushal Shubhank, Roposo is a recommendation engine for styles, brands, fashion trends and trend-setters.

The funds would be used for building a stronger team of global standards, reinforcement of technological infrastructure, enhancing and revamping the product.

At present, Roposo charges merchants a commission if a consumer discovers a product on the platform and eventually ends up buying it on the merchant’s website, which is the affiliate marketing model.

While many companies focus on revenue generation once their product is out, Roposo has a different approach. “Revenue is not a focus area for the company”, he told TOI. It allows women to discover and shop fashion products such as apparel, footwear, accessories and lingerie from across 300 web stores and 4,000 brands that include Myntra, Jabong, Koovs, Fashionara, Flipkart, Limeroad, Zivame, Zovi, Yepme, etc. The items are curated and recommended to users as per their individual taste. The website can be accessed through via phone through the app available for Android and iOS users.