Sprint Tips ‘All-In’ Unlimited Plan for $80 | News & Opinion

Interestingly, soccer star David Beckham has been roped in to promote this “All-in” pricing plan. With the demographics of market shifting towards monthly leases from the typical two-year contracts, Sprint’s chief marketing officer says that their new plan is exactly where this new found trend will take the market to. With All-In Wireless, consumers pay $20 per month to lease a smartphone, and $60 per month for unlimited talk, text and high-speed data. The press release reveals a bit more detail about the revised plan, saying that “we might have to manage the network in order to reduce congestion” for other customers, so it’s still not all good news for the plan. (You can compare the costs of individual plans at each of the major carriers by clicking here.) At Sprint, the cost of your phone – including the popular Apple iPhone 6 and Samsung Galaxy 6 – is included in the $80 per month price. Some of these rivals’ plans also require phone down payments and levy varying monthly phone charges.

‘People want simple, honest, and straightforward plans, but instead they get confusion.

Beckham can be seen in a video spot visiting each of the carrier stores and getting increasingly frustrated with the complicated plans before landing at a Sprint store. The carrier says that, on average, its LTE connections clock in at 3-6Mbps with peaks of more than 10Mbps. Customers also must pay a one-time $36 activation fee for their new phone.

The United States wireless market has entered into a new phase, evolving from voice to text to data and now to constant connectivity and what you do with it-according to the Strategy Analytics Wireless Operator Strategies (WOS) service report, “US Wireless Outlook: Can T-Mobile and Sprint Disrupt AT&T and Verizon Wireless?”.

When the plan was announced, Internet users quickly reacted very negatively against the streaming limit. So, that’s actually more than $80 for first time subscribers. “And I think as we do this there’s hopefully a groundswell of pressure on them to advertise their “All-In” price”, he added.

Streaming video speeds will be limited to 3G, and Sprint notes that while service is unlimited, “throughput may be limited, varied, or reduced on the network”. Video speeds at all times would be slowed to 600 Kbps, little better than what you’d get on dial-up, the company said in its fine print.