Green Bay Packers announce details for Titletown District

The long-awaited announcement from the Green Bay Packers came Thursday, as team officials unveiled plans for the Titletown District.

The three anchor tenants will be the 150-room Lodge Kohler hotel, run by the plumbing-and-hospitality company Kohler Co., Hinterland brewery, and Bellin Health, a major Packers sponsor.

Central to Titletown will be a planned 10-acre public plaza, a park-like setting with year-round, diverse programming that will feature fitness-related activities, cultural opportunities, versatile space for a variety of uses, a winter ice skating rink and team-inspired public art, in addition to festive gameday action.

“The Packers have two goals: win championships and make sure the team stays in Green Bay“, Packers President and CEO Mark Murphy said during the Titletown unveiling, per the team’s Twitter account.

The Packers said they would invest about $65 million into the project. Construction is expected to begin this fall and those businesses could be open in 2017.

The Packers have been working on plans for the Titletown District for years as they have acquired numerous properties, and demolished buildings, to assemble the site. “That’s what we’re looking for when it comes to talent retention and attraction to the Green Bay area”.

The Packers have retained on the Titletown District project Sterling Project Development, a New York City real estate advisory firm; Rosetti, a Detroit architectural design and planning firm; and Biederman Redevelopment Ventures, a New York City design consultant with expertise in public-spaces and streetscapes.

“This is the first (hotel) we’ve built from scratch outside of Kohler”, said Herbert Kohler Jr., chairman of the company.

“Now as I look to the future, developing Titletown is an important factor to further (the) game day experience for our fans, which will always continue to be priority”, Murphy said. “It’s going to be a product we think we might be able to take elsewhere”. It will be located just west of Lodge Kohler.

Bellin Health’s sports medicine clinic will be more convenient for Dr. Patrick McKenzie, the Packers’ medical director, and the players he treats, but it also will be available to the public.

“Our thought is Lambeau Field has the most unique and inspiring meeting space in the nation”, Policy said.

Hinterland’s new facility will be 20,000 square feet, almost four times larger than the current Green Bay restaurant and brewery. To engage the Titletown District’s plaza, the exterior walls will be retractable for outdoor experiences – complete with heated concrete and heat lamps for the ultimate tailgating, event or concert environment. The brewery will produce 20,000 bottles annually and have tours and tasting rooms.

The approximately 30,000-square-foot clinic will offer diagnostics, labs and MRI services as well as medical care and physical therapy.

The Packers tapped Brown County sales taxes to finance a refurbishment of Lambeau Field.