RTÉ News: Dixons Carphone to call new mobile network iD

Andrew Harrison, deputy group chief executive of Dixons Carphone, said: “We are delighted to be working with Sprint and to be a part of a transformation in their business that is already making impressive headway”.

The 11 analysts offering 12 month price targets for Dixons Carphone have a median target of 525.00p, with a high estimate of 550.00p and a low estimate of 340.00p. Best Buy opened its doors in Britain in 2010 – and ignominiously closed them less than three years later, the company dumping its stake in Carphone Warehouse for a £500 million ($775 million) loss.

The company, formed previous year by the merger between electricals retailers Dixons and Carphone Warehouse, said its Connected World Services arm has agreed a deal with Sprint to initially open and manage 20 stores selling phones and tablets across the USA in cities like Chicago and Miami.

Sprint has been on something of a retail kick of late, hoping to improve its position as the third-largest mobile carrier in the United States behind Verizon Wireless, and AT&T Mobility. “Sprint is going to offer customers a greatly enhanced experience in buying wireless products and services”, Sprint CEO Marcelo Claure said in a statement.

In the initial phase, Dixons Carphone will supply its “mobile phone retail expertise” to Sprint, which will open about 20 stores.

“The launch of iD marks a key milestone and significant investment for Dixons Carphone in Ireland; our Irish operation is leading this strategic project which is an exciting development for our 1,050-strong team here”, says Mark Slater, MD of the company.

The UK’s biggest technology retailer is crossing the Atlantic to provide the know-how for new Sprint stores. Sprint has also launched Direct 2 You, a one-of-a-kind service that brings a personalized sales experience directly to customers whenever and wherever they want – for free.

Carphone had two separate relationships with BestBuy, the U.S. retailer. Dixons is the owner of Currys and PC World.