Burger King seeks one day truce with McDonald’s

Burger King described the pop-up eatery as “a purpose-built restaurant in neutral territory, where McDonald’s and Burger King staff can come together to prepare, package and serve our limited edition burger”.

In its announcement, Burger King said: “Let’s end the beef, with beef”.

Burger King is extending an olive branch to McDonald’s, calling for a one-day “burger wars” ceasefire on their longstanding rivalry.

“Corporate activism on this scale creates mass awareness and awareness creates action and action saves lives”, Jeremy Gilley, founder of Peace One Day, said in a video posted on the website, mcwhopper.com, that Burger King is using to explain its proposal.

The collaboration aims to “get the world talking” about Peace One Day, a non-profit that is lobbying to designate 21 September as Peace Day.

McDonald’s declined The New York Times’ request for comment.

Sales proceeds would be donated to Peace One Day, a nonprofit group seeking to raise awareness of the worldwide Day of Peace, which was established by the United Nations General Assembly in 1981 for the opening of its annual meeting.

Fans of McDonald’s and Burger King may soon not have to choose between two two fast food burger joints: They could be eating the “McWhopper”. If they say no, we’ll hopefully have, at the very least, raised much-needed financial support and consciousness for the great cause that is Peace One Day. All mentions of “Burger King” are references to Burger King Corporation. Nearly 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades.

Does this mean a possible merging of the two iconic burger brands?

The event would be held on September 21, known as World Peace Day. Some say the same thing about world peace.