In effort to make fast-food ‘peace,’ Burger King proposes the McWhopper
Hours after the fast-food giant asked its rival to temporarily join forces in honor of Peace Day, McDonald’s has responded to Burger King’s McWhopper pitch and nixed the joint hamburger venture.
The limited edition burger would be available in a co-branded pop-up restaurant in Atlanta, the mid-way point between McDonald’s headquarters in Chicago and Burger King HQ in Miami.
It must’ve seemed like such a great idea at the time. In a response posted on Facebook on Wednesday, McDonald’s chief executive officer Steve Easterbrook said his company would “be in touch” about the burger proposal.
“P.S. A simple phone call will do next time”, Easterbrook wrote. “All the tastiest bits of your Big Mac and our Whopper, united in one delicious, peace-loving burger”, B.K. explains, noting proceeds would go to Peace One.
The idea originated, unsurprisingly, with Burger King, the number two fast food chain in the nation, and still – excuse the pun – small fries next to McDonald’s global domination. It’s a day created by a charity called Peace One Day, a non-profit organization that promotes global unity. We’re guessing a double-meat burger using Whopper patties with Big Mac sauce, cheese and a middle bun. McDonald’s has declined Burger King’s proposal to collaborate on a “McWhopper” for world peace. If the proposal is accepted, the two companies would serve the hybrid burger at a pop-up location in Atlanta for one day only, according to the AP.
“The only thing we can’t change is the date, so let’s talk soon”. If Burger King and McDonald’s can put aside their differences and reach across the grill for peace in a different way, there might still be hope for the rest of the world. Burger King also referenced special uniforms, but did not specify if such attire consisted of simply mixing and matching or the commissioning of a Harvey Dent-style ensemble for the occasion. Like the Romans and the Carthaginians and the Achaeans and Trojans before them, the empires of Burger King and McDonald’s have been defined by their shared enmity.