Yahoo Says Mobile Apps Rule, Browser is Bygone

Telerik, a Progress company, released the results of their “State of Mobile Development” study this morning which highlights some interesting trends in the world of application development taken from 3,000 respondents consisting of developers (49%), CEOs/owners (14%), architects (14%), IT professionals (8%), CTOs (6%) and others.

During its annual Mobile Developer Conference in New York City on Wednesday, Yahoo is touting the importance of mobile apps over browsers and providing several new tools to help programmers make them. The suite came with five new products including: Flurry Analytics Explorer, Yahoo App Publishing, Yahoo App Marketing, Yahoo Search in Apps, and Flurry Pulse. That includes information such as how often it’s been reblogged, clicked or liked.

Progress suggests that organisations would benefit from a flexible, multi-platform approach and says that while there are developer frustrations with a lack of available tools and ever-changing development practices, “most developers don’t have their hearts set on a particular approach for building mobile apps”, with hybrid the most preferred (33%), followed by native (25%) and web (19%). That’s why it’s also updating the Yahoo Mobile Developer Suite today.

Khalaf shared some statistics the company has been aggregating from its customers’ use of the Flurry analysis software.

Essentially, the research shows that consumers spend more than three hours on average every day using their smartphones or other mobile devices. Contacts who don’t have the Tumblr app installed when they are notified of the post will be able to download the app easily. Ninety percent of time spent in mobile is in apps, with the browser effectively watching from the sidelines-a factor that may have ongoing ramifications for companies that have invested time and money in SEO strategies. “The time of the browser has been sidelined”. “It’s clear that the developer community as a whole needs easy-to-use tools and processes to move forward with their mobile app development efforts in a more substantial way”. In 2015, users spent 43 minutes playing games, down from 52 minutes in 2014. Whether it’s a nurse, physician, or banker, apps and mobile devices are impacting workplaces across the country.

In the space of seven years, mobile apps have changed the way we engage with the digital world. To explain the decline, Flurry’s CEO, Simon Khalaf, said that mobile gaming industry has been starved of hit games, because none has been seen for at least 18 months.

“In mobile industry, content is king again”, Khalaf said.