Women’s World Cup final draws record USA TV audience
TV records were set on both sides of the Canada-U.S. border.
Once the mic was passed to Megan Rapinoe, the festivities reached a new level as she introduced each player on the roster with individual backstories and nicknames.
Other matches which received significant traffic were Japan’s last-minute victory over England on an own-goal and Germany’s victory over France on penalty kicks.
We’ve seen how the United States women’s national team celebrates privately. The American women – the 2015 World Cup champions – will earn $2 million, reports Business Insider.
The US topped the Facebook table in terms of engagement by country, followed by Mexico, Britain, Canada and Brazil.
It was also higher than for any match that did not involve Japan at the 2014 World Cup. Like the final, it was the most-watched program on Canadian TV that weekend.
FIFA, who runs the World Cup, says the prizes are based on revenue. The audience was almost four times that of the 2011 tournament in Germany. By the time she was finished, millions of Women’s World Cup final viewers hadn’t even turned on the game yet.
The rating blew past previous records for all televised United States matches: last June, 18.22 million viewers watched the United States men’s team tie Portugal. It was also higher than the viewing figures for every game from the National Basteball Association Finals.
The women’s team won $2 million from Federation Internationale de Football Association for winning this year’s tournament. Viewership peaked between 8:45 and 9 pm, as more people turned on the telecast to watch the trophy presentation and celebration in Vancouver, according to Fox. The network averaged 1.824 million viewers per each of the tournament’s 52 matches across all its networks.