Covering Blue Bell’s relaunch

Finally, on Monday, Blue Bell reintroduced its ice cream in several markets, including Central Texas, and you’d think live overnight coverage was invented just for this. “Generations of families have enjoyed Blue Bell as a traditional Texas treat, and their production facilities have played an integral economic role in local communities across the Lone Star State”.

It’s the fifth flavor now being made by the ice cream maker, which began selling its products again this week in Austin and Houston-area stores.

The company voluntarily recalled its products in April after they were linked to 10 listeria cases in four states, including three deaths in Kansas.

Of course, not all readers appreciated Rodger’s perspective on how the Blue Bell craze may be a misinformed result of expert marketing on behalf of the Texas creamery. The bulk of ice cream production is happening from Blue Bell’s Alabama plant.

Officials with the U.S. Department of Commerce were in Brenham on Monday to announce a almost $1.4 million grant to build a workforce and technical training center.