Micromax Collaborate With MediaTek On Mid-to-Premium LTE Smartphones

In addition, the companies also released the latest mid-range 4G LTE phone called Micromax Canvas Fire 4G, which will be running on MediaTek’s MT6735.

According to the survey commissioned by MediaTek, Indian consumers mainly consider three things – battery life, processor speed, and multimedia features while buying smartphones.

Wireless chip maker MediaTek today announced its Helio chipsets to strengthen its presence in the Indian 4G LTE smartphone market. Micromax will become the first brand to launch devices powered by MediaTek’s new Helio platform.

The company chose to go compact for the Micromax Canvas Fire 4G, so the device sports a 4.5-inch display with an underwhelming resolution of 854 x 480. “The technology is going to change to higher speeds and networks and MediaTek is pleased to collaborate with Micromax Informatics to deliver a stable and affordable 4G handset experience”.

For connectivity, the smartphone offers 3G, 4G (it supports both LTE bands in India, ) GPRS/EDGE, Wi-Fi, Bluetooth and microUSB.

“India is at the cusp of digital revolution and at Micromax Informatics we have been putting in concerted efforts to bring the best in class 4G LTE smartphones to take Internet usage to an unprecedented level”. Today’s partnership exemplifies the same endeavor and we are delighted to partner with MediaTek for its Helio Family. Underlining that MediaTek had a big role to play in the growth of Micromax, CEO Vineet Taneja said his company was committed to 4G adoption in India and hence the entire Canvas range will be converted to the new standard soon.

Strategy Analytics predicts India will overtake Japan to become the world’s 3rd largest 4G LTE market by 2017. The Taiwan based company is the largest supplier of SoCs to Indian brands and is now investing heavily on R&D in India with offices in Noida and Bangalore. In the same year, the country could also surpass the US as the 2nd major smartphone market globally. India is MediaTek’s second-largest market after China.