A coffee named Death Wish wins a Super Bowl commercial

The last time CBS aired the Super Bowl, which was three years ago, the average 30-second spot cost .8 million.

Death Wish has created the strongest organic and fair trade coffee on the planet. “It’s unbelievable to think that our 11-employee company will be on the same stage as the brands we’ve always admired”. The coffee brand finished first in a series of public votes. Educational toy company GoldieBlox, based in Oakland, Calif., received the ad in 2014.

Looking ahead to the Big Game and beyond, Brown says Death Wish’s mission has been supercharged. The Capital Region coffeemaker will have a 30-second ad appear during the third quarter of the big football game on Sunday, Feb. 7. It has twice as much caffeine as a regular cup of coffee and a bolder, richer flavor. “Ours is double that”, said Brown. Customers seeking stronger coffee, an excitement for innovation and hours of dedication birthed Death Wish Coffee as it is known today.

“I cried”, Death Wish founder Mike Brown told Entrepreneur of his reaction last November when Intuit shared that millions of voters had chosen his company as the victor.

“We’ve revamped our website, hired more employees and we’re getting ready for it”, he said. “This contest has brought my team closer, and has already helped us grow the business. I want everyone in the country and around the world to taste out coffee”.

“No matter how carefully you choose a celebrity, they’re polarizing”, said Peter Daboll, chief executive of Ace Metrix, a firm that rates the effectiveness of ads.

Intuit Inc. creates business and financial management solutions that simplify the business of life for small businesses, consumers and accounting professionals.