Adele’s 25 poised to set new sales records

Selling nearly one million copies in just a single day, Adele’s 25 album is estimated to sell at least 2.5 million copies within the week, overtaking the current one-week record of 2.42 million albums that is held by NSYNC for their 2000 album ‘No Strings Attached’.

The strong three-day sales indicate the lack of streaming availability did not hurt the album, the first since her 2011 release 21, which won six Grammys and sold more than 30 million copies worldwide. With more than 900,000 iTunes sales on its first day, as reported by Billboard, 25 is on course to achieve more than 2.5 million sales in its first week.

Adele’s 25 sold a scarcely believable 1.9m copies in its first two days on sale in the United States, according to early data from reliable local retail monitor BuzzAngle – and therefore obviously shifted more than 2m copies across the world in the same timeframe.

But just as interesting is Emery’s suggestion that a number of artists will follow Adele’s non-streaming strategy with their upcoming albums – and find that it is a mistake.

Adele is also set to surpass the entire sales of Taylor Swift’s 1989, which has sold 1.74 million.

The full sales numbers for Adele’s “25” will be released November 29.

Enya’s first album in seven years, Dark Sky Island, is now at number four and last week’s number one, One Direction’s Made in the A.M., is at five.

They are the only two albums ever to have sold more than 500,000 copies in a week in the UK.

Spotify spokesperson Jonathan Prince would not confirm reports, saying in a statement, “We love and respect Adele, as do her 24 million fans on Spotify”. The fact that the album was reportedly leaked shows no signs of affecting 25 sales as it is already well on its way to breaking old records and setting a whole new bar for album sales.

Since her debut album 19 (2008), Adele has been a mammoth name to contend with in the music industry.

The Guardian said, this decision of keeping away her music from streaming online is Adele’s personal decision and it has not been manipulated by anyone. (No album since has even eclipsed the 2 million mark.) The boy band’s triumph came during a high point for CD sales, before downloads and streaming redefined (or, to be more blunt, massacred) the industry’s business model.