Amazon Expands Dash Button Program To 50 Additional Brands

Though there is a $4.99 charge to order, that’s credited back after the first Dash button order.

When customers are running low on an item, they can simply press a Dash Button to automatically reorder the item and have it delivered with free Prime shipping.

Amazon’s “Dash” button is one of the best examples of a cool theory that feels futuristic but actually sucks in practice.

Why is Amazon Doing This? The service, which lets consumers re-order products with the tap of a single-purpose button, was hailed as the potential future of shopping as well as the end of civilization, often within the same article. However, it appears to be part of a bigger picture.

The Wall Street Journal stated that the online retail giant is expected to announce the inclusion of numerous new brands for Dash buttons sometime this week. So far, these are household appliances that re-order supplies as they run out of them.

With these new additions, Prime members now have more than 150 Dash Buttons to choose from, up from 29 in 2015.

PAWTUCKET, R.I. -(Business Wire)-Families can now stay stocked up on their favorite playtime essentials with the introduction of Amazon Dash Buttons for the Hasbro, Inc.

There was endless pontification about Amazon Dash when it launched.

Hit the link below for the full list of new Dash buttons. And as the Journal story notes, many of these brands seemed to be joining in just in case Dash Buttons do take off.

Despite their wide availability, it’s unclear how popular Dash buttons are with consumers. Some go off on their own and reprogram the buttons, for such purposes as tracking baby data or calling an Uber.

The new Dash Button for Dropps is squarely aligned with the brand’s commitment to sustainability, product innovation and customer satisfaction.

That being said, the buttons mere existence has prompted other startups to enter the same space of push-button orders.