Amazon offers thousands of deals for Prime Day, forcing retailers to compete

The Amazon-made “holiday” will give Prime members access to more than 100,000 deals.

BBY) responded to Prime Day deals by cutting prices on a Philips smart LED starter kit to $124.99 (compared to Amazon’s price of $199).

The e-commerce powerhouse launched the event last July to promote its $99 annual Prime loyalty program, which offers free two-day shipping and other perks. If you’re not registered, you can still take advantage of the discounts by registering for the 30-day free Prime Trial – find out more about it here.

ChannelAdvisor, which works with 3,000 retailers to sell products online including marketplaces like Amazon, said mid-day Tuesday that sales were in line with Prime Day 2015 in the U.S.

Amazon rolled out some “countdown” deals last week to get customers ready for the big sale.

Products do not stay on sale all day, but here are some of the best Home deals available as of Tuesday morning.

But early in the day customers began complaining they were having trouble adding Prime Day sale items to their cart. Other retailers obviously can’t call their sales prime day deals, but they’ve come up with their own names and major discounts. “Even with this massive selection we know numerous Prime Day offers will sell out, so members should download the Amazon shopping app to receive notifications on their favorite deals”.

Simon Johnson, Director of Seller Services UK explains how Prime Day supports small businesses saying that it “helps sellers prepare for the upcoming Christmas period by providing a peak sales day as well as customer reviews on new and top selling products”.