Apple Inc. (NASDAQ:AAPL)’s Apple Watch Had A Great Black Friday

Forbes has reported that, according to Target, the Apple Watch has been a strong seller during Black Friday.

Apple Watch, launched earlier this year could be about to set records over the holiday season, given the returns at Apple Stores this weekend. Ives predicted that total sales for the device in Q4 2015 should now be between 5 and 6 million.

To me at least, it’s no great surprise that Apple products would prove to be “must have” Christmas devices, particularly now that the company has had time to educate the public about what the Watch can do. Initial sales reports from Apple Watch weren’t as impressive as those for the iPhone or iPad, the New York Post reported.

For what it’s worth, Ives believes that Apple has shipped 6 million Apple Watch units to date following the April launch.

Apple Inc. (NASDAQ:AAPL) doesn’t now update on Apple Watch numbers, thus making it hard to how exactly customers are receiving the product.

Things are looking rosy for Apple when it comes to sales of its debut smartwatch, but it seems that Samsung isn’t having quite so much luck in the wearables market. Meanwhile, Cupertino still won’t reveal specific sales figures for the Apple Watch, citing competitive reasons.

“We have slowly seen momentum in the field over the last few months” for the Apple Watch, Ives said in a note to clients Friday. FBR Capital holds an Outperform rating on Apple stock, with a price target of $175. “This morning, we heard of ramping interest/sales among consumers based on our conversations at various Apple, Target, and Best Buy stores”. The coolest thing about this device is that it would have a good fitness tracker and also a connector that would enable iOS users to enjoy the marvelous features on this device.

“The wearables category is an important area for Apple going forward, and [Apple Watch] sales are being closely watched into the holiday season as a barometer for future growth/product areas”, he noted.