Apple launches ‘Apple TV 4K’ with 4K, HDR capabilities

The tech giant has some catching up to do with the Apple TV 4K, then. The Apple TV 4K offers two new features – High Dynamic Range (HDR), and high resolution support of 4K. You need an enormous screen that supports 4K to appreciate the higher resolution, although I’m sure the Apple TV’s interface elements will look much nicer all around in 4K.

Cue also announced a partnership with major studios that will benefit those customers who bought an HD version of a movie from the iTunes Store: Those movies will be automatically updated to 4K HDR versions for viewing on the Apple TV 4K.

Apple has announced that it has partnered with various Hollywood studios like Sony Pictures, Universal, and 20th Century Fox to bring fantastic 4K content to iTunes.

Meanwhile, it’s continually tweaking its TV app, which acts as a sort of universal guide for streaming services.At the launch, Cue showed off tighter integration with ESPN for live sports, and a new tab for all things Sports in the TV app. The Apple TV (4th Generation) 32GB will be priced at Rs. 12,900 – exact availability has not been detailed.

The biggest change will be the ability to watch live sports and live news through the Apple TV app. Preorders open on September 15 and will be available a week later on September 22.

In addition to delivering 4K HDR support with the new Apple TV 4K, Apple delivered a lot of new ways to use this technology. As the name suggests, now it supports 4K content. The new model supports HDR video, too. No new announcements were made for the Apple remote.

Apple has also confirmed that popular video streaming services like Netflix and Amazon Prime Video will soon provide Apple TV 4K users with 4K HDR content streaming as well. It looks just like the last Apple TV except it can, as you may have guessed, show 4K content. The older generation Apple TV will also remain on sale with a price tag of $150 with 32GB inbuilt storage. Should something even newer and exciting comes along in terms of the marriage of traditional and modern content, Apple’s powerful devices should be more than prepared. Apple claims the CPU is twice as fast as before, and that the GPU is four times as fast.