In fact Burberry’s presence also makes it the first fashion label to have their own Apple Music channel, definitely showing how Apple is starting to become more of a lifestyle company.
As if Burberry wasn’t already dominating our closets, the classic British style staple, helmed by chief creative and CEO Christopher Bailey is now infiltrating our ears with a soon-to-debut dedicated channel on Apple Music. Veteran artist Alison Moyet will also film a performance for the channel at the brand’s womenswear show on 21 September, during London Fashion Week.
The fashion house is no stranger to the music industry; it launched Burberry Acoustic in 2010, a place to showcase British artists.
Burberry’s arrival on Apple Music shouldn’t come as too much of a surprise.
Angela Ahrendts, former chief executive officer of Burberry, joined Apple last year as head of retail operations. This content will be sharable via Apple Messages, Facebook, Twitter and email.
Bailey said: “There are so many extraordinary British artists and it is a privilege to have the opportunity to work with them and showcase their incredible talent”.
The channel will obviously complement the Burberry Acoustic campaign, which is all about supporting new British music talent.
Apple Music is Apple’s new streaming music service. Apple Music has attracted 11 million sign-ups during its three-month free trial offer, which ends this month.
“The Burberry partnership is yet another way Apple has tried to differentiate its service from that of Spotify and other competitors”, The Verge comments. Subscribers to Apple Music will be able to follow Burberry and gain access to musical updates and behind-the-scenes stories.