“One more thing“, Jobs would say, in a manner that immediately recalled Peter Falk’s portrayal of television detective Columbo. At times, it can all seem a little one-sided (read Walter Isaacson’s Steve Jobs for a full understanding of the man and his machines), which has led a number of people close to Jobs during his life (including, more recently, Apple’s Senior Vice President of Internet Software and Services, Eddy Cue) to cry foul. One of the reasons that Apple’s timepiece isn’t called the iWatch has to do with a threat made by Swatch, which owns the iSwatch trademark.
Since Jobs’ death in 2011, Apple has largely shied away from using the phrase, and this is perhaps why Swatch has chose to jump on it.
Either way, Apple likely isn’t too happy about either of the trademarks, but considering neither of those expressions are often used by the company anymore, it’s probably no big harm.
According to the database, Swatch registered the trademark in May of this year. Today, Swatch announced that a sequel to the Touch Zero One, the Touch Zero Two, will be launched at the 2016 Olympic Games in Rio de Janeiro.
Apple not surprisingly ruffled more than a few feathers when it released the Apple Watch this past April.
Lastly, and in something we can assure did not originate from The Onion, Swatch also filed a trademark for “Tick Different”, a clear play on Apple’s iconic “Think Different” ad campaign which ran from 1997 through 2002.
Steve Jobs would often appear to be ending a press conference before uttering “there’s just one more thing” and unveiling a major new product to the masses.