Apple Releases iOS 9 Upgrade For iPhone, iPad

Developers should have whitelisting options on their apps, while publishers and advertisers should find new ways to advertise to their audience.

Since Peace has capitulated, another ad blocker, Crystal has taken the vanguard as the most downloaded paid app on iTunes. Ad blocking skews to Millennials.

Advertising is a way for independent publishers on the web to make a living.

This is similar to the Google Chrome extension, AdBlock, that blocks all display ads (including Facebook and Youtube ads as well) and claims to have over 200 million users worldwide.

Programmer Marco Arment removed the Peace app after it spent more than a day as the most downloaded paid application at Apple’s online shop. If the installed content blockers include their own settings, you’ll have to hop into their accompanying app to change those.

The reaction to the ad blockers has been predictable for the most part.

Who knows? Maybe we’ll see ads in text copy within stories that don’t get blocked. That begs another question: Did (or would) Ghostery oppose Peace not because of its indiscriminate ad-blocking, but because it imperiled Ghostery’s business? But ad blockers could cost the industry $21.8 billion in lost revenue this year alone, according to one highly cited report (which is questionable). Now, software to block ads on these gadgets has arrived -and the harsh realities of the practice are causing second thoughts.

“You are essentially fast-forwarding through the commercials the way people do with TV”.

“In my opinion, they’re good-looking ads for high-quality products and services”, Gruber tells the New York Times. “Why block that?” (NASDAQ:YHOO). For instance, Google Inc (NASDAQ:GOOGL) generates 90% of its revenue from ads through online only and most importantly its mobile ad revenue is coming from iOS directly.

The iOS release is a chance for publishers to remind their viewers of this delicate balance, though some aren’t so delicate about it. The company would probably love to kill ad blockers, but it would be impossible to do that without a massive public backlash.

But respondents also said ads were just not the best way to reach them.

The reaction by publishers has created blowback for some makers of ad-blocking software.

But he never said he’s against the idea of ad-blocking, which the cheerleading leader in the field, Ad Block Plus, noted in a blog post today. Whitelists are a list of approved ads that could get past the blocker. The “contract” also conveniently leaves out the fact that, in addition to the loss of privacy and the visual experience of ads, their data allocation is going to be used, web pages will load slower, and overall, their experience of the site will be diminished.

Apple(NASDAQ:AAPL) and Google(NASDAQ:GOOG) (NASDAQ:GOOGL) are considered fierce rivals on mobile devices, but the companies aren’t really direct competitors. “I think we should all look at it as an area of concern and deep interest”. The issue here is that the victims of this dilemma are always the end users.

After all the hype, Apple has finally rolled out the latest version of its operating system iOS 9 in India. Of course, the iPhone only suggests you turn on Low Power mode when you get to 20 per cent battery life. The phone also won’t check for new mail or update content for apps in the background as often in that mode. These apps, which you typically have to pay for, are already topping the charts.