Apple Music already pays artists higher royalties than fellow streaming sites like Spotify – which Swift has pulled her music from – because there is no free model. The service is to start June 30. The 25-year-old singer demanded that the multinational technology company pay artist for downloads f their music during the first three-month period users have of their new streaming service.
Apple should have recognized the hit that artists would have taken by not getting payment for 3 months, and should have taken this new course of action from the jump. Apple remained firm about its plan, however. “Please do not ask us to provide you with our music for no compensation”, Taylor Swift penned on Tumblr, echoing the complaints of many musicians and indie labels. We simply don’t respect this particular call. “Taylor spoke out as she should because we should make sure the artists are compensated and paid for their creativity”.
If that is the case, than maybe there is a need for a champion for other TV content that goes somewhat under the radar – but which we seemingly cannot do without. Many have questioned that Apple’s 17 hour turnaround seems suspicious.
Sheldon’s examples come from his personal experience photographing Swift’s tour in 2011, although he claims that her 2015 agreement is even stricter. He also discussed the issue on the social media site, Twitter. Apple has since backed down and will pay artists for the three month free trial.
As Taylor Swift had titled her letter, “To Apple, Love Taylor,” Eddy Cue closed his final tweet with “Love, Apple”. Swift, the champion for up-and-coming artists, has been accused of limiting another art form: photography. She is powerful, too.
Count on her, like her music, to keep moving up that chart. It’s pretty much an industry standard to pay lower royalty rates during trial and other promotional periods.
In November last year Swift withdrew her entire catalogue from Spotify, and said she was making a stand not for herself but for new artists and bands, young songwriters and producers who wouldn’t be paid for a quarter of a year of plays.
But not if the lone crusader happened to be Taylor Swift. Hai Do was the editor.
She finished the note by saying, “We do not ask you for free iPhones”.
Christopher Solk/Getty ImagesTaylor Swift fights back.