Apple shows star power : Iphone Ads feature National Basketball Association Champ Stephen Curry, Actor

Yes, Apple is trying to advertise how you can use Siri on the iPhone 6s completely hands free even when the smartphone isn’t charging. Here, Apple is saying that not much has changed on the new iPhone 6s camera except, well, nearly everything. This time, Foxx is paired with Siri, alternately flirting with the digital assist in “Crush”, and then using the software to choose a script using Siri’s “flip a coin” feature (which has been around for several years). Which can come in handy.

In addition to the camera ad, Apple showed off a couple quick 15-seconds clips of Jamie Foxx demonstrating the “Hey Siri” functionality of the new iPhones. Flip a Coin: The iPhone 6s is here, and the only thing that’s changed with Siri is everything.

With the iPhone 6s having been out for about a month now, and with the busy holiday shopping season about to kick into high gear, Apple has started ramping up its iPhone advertising efforts in recent weeks.

Golden State Warriors point guard Steph Curry makes a cameo in this ad as well, showing off both his jump shot and the new slow-motion HD video recording tech on the 6s. Other new features that stand out are the new second-generation Touch ID module that makes fingerprint detection twice as fast, and the introduction of a 3D Touch feature, which Apple is calling “the future of multi-touch”. 13 million units were sold during the first three days of the handset becoming available.

Starting today, October 26, Smart Communications Inc. and Globe Telecom Inc. have started pre-registering buyers of iPhone 6s and iPhone 6s Plus, the most advanced iPhones. It measures 138.3 x 67.1 x 7.1mm and weighs 143 grams.

“The A9 chip and iOS 9 are architected together for optimal performance where it matters most, in real world usage”, Apple maintained in an earlier press statement.