As Cyber Monday grows, Black Friday sees more digital shoppers

Consumers also spent more on Black Friday in retail stores than online. Walmart will also bring back top products in popular categories like tablets, computers and kitchen goods.

When most websites have an overload of visitors, some people inevitably are unable to access the site.

What was perhaps most interesting about Cyber Monday was the distinct shopping patterns that are starting to develop, which media people can use to their advantage when planning and buying for clients.

Online sales for large retailers, with average revenue of $25 million, grew 15 percent on Cyber Monday compared to a year ago, while small retailers, with average revenue of $100,000, increased by 6 percent, according to data released Monday by Adobe Digital Index, of San Jose, California.

“We expect to see high demand from customers continue from this point forward with increasing numbers shopping right up until Christmas Eve”. And with significant sales volumes being reported as early as 10am ET, it suggested many consumers were shopping from their phones in bed or during their commute.

It has forecast another £733m will be spent on Manic Monday next week – a rise of 10% on past year. About 35 million shopped in stores on Thanksgiving day, when 41 million went online. Even on Cyber Monday, where most sales throughout the day aren’t done in store, but rather online. Shoppers are expected to shell out almost $3 billion.

Smartphones made up 36.8% of all online traffic, more than three times that of tablets, which came in at 11.1%.

Over the final three months of 2015, e-commerce retail sales are expected to account for 7.6 percent of all sales conducted at retailers, excluding restaurants, during the fourth quarter of this year.

Retailers were open for fewer hours overall from Thanksgiving evening to Black Friday night. This year we saw Amazon start offering its Black Friday deals on November 20, a week ahead of time.

“It’s no longer about one day, but a season of digital deals”, said Matthew Shay, president of retail trade group The National Retail Federation.

By the end of the day the Centre for Retail Research predicts spending online and in-stores across the entire Black Friday four-day period will hit £3.49 billion, with Mastercard going further and predicting United Kingdom consumers will end up spending £5.9bn on all retail sectors (excluding fuel).