AT&T unveils DirecTV Now streaming service ahead of Nov 30 launch

The channel will be available to AT&T customers across all its video platforms, including DirecTV, DirecTV NOW and U-verse later this year.

It’s unclear if AT&T’s new service, creatively dubbed DirecTV Now, will break out with consumers.

If you’re looking for a way to get your Taylor Swift fix while the superstar works on her highly-anticipated new album, look no further than your TV screen. Buyers of DirectTV were asked for a two-year commitment and credit check previously, but those requirements will not be required for the streaming service.

– Go Big – $60 / month ($35 for a limited time, 100+ channels). But AT&T’s offering seems to be more flexible to customers, allowing them to specify how many channels they want – whether that lets them pick and choose which ones they prefer remains to be seen.

Live a Little ($35/month) – The 60-plus channels include ABC, FOX, NBC, ESPN, ESPN2, FS1, TNT, TBS and Univision. HBO and Cinemax can be added to any of these offerings for an extra $5/month.

AT&T has signed programming agreements with almost all major networks (ABC, Fox, NBC) with the exception of CBS and Showtime, but talks are still going on. AT&T intends to add additional devices in 2017, including Roku and smart TVs. It is launching without CBS, which airs hits like “NCIS”, “The Big Bang Theory” and NFL football games.

The prices announced today, with the service scheduled to launch on Wednesday this week, fill in details not mentioned by Stephenson in an interview with The Wall Street Journal on October 25. It’s also offering 3 months of service to folks who buy a LeEco LE S3 or LePro 3 smartphone or a LeEco Super4 X43 Pro TV.

Over time, the service tracks users viewing habits and provides recommendations on shows to watch.

Fullscreen costs $5.99 per month and offers more than 1,500 hours of ad-free premium scripted and unscripted original series, TV shows and movies.

AT&T is officially joining other over-the-top streaming providers like Sony’s PlayStation Vue and Dish Network’s Sling TV. DirecTV Now doesn’t require a cable box or satellite.

“It is really important to understand that this is the foundation for how we are going to do things in the future”, John Stankey, chief executive of AT&T’s entertainment group, said at a media event in NY.

In a launch event in New York City Monday, AT&T representatives said DirecTV Now is the first iteration of a “new platform” that emphasizes mobile experience.

AT&T has secured over 120 channels for DirecTV Now, which can be streamed online to up to two devices at once. It has the channels and delivery models needed for mobile devices and PCs.