Audi Q7 Deep Learning concept: Artificial Intelligence for an autonomous Q7

The first they the user has to do is download the GeForce NOW app. In its press release, NVIDIA states that gamers can use GeForce Now to play games from popular digital stores, such as Steam, Battle.net, Origin, Uplay, and GOG.

Huang also revealed that Mac and PC users will have to pay a relatively steep price for the opportunity to use NVIDIA’s GeForce Now game streaming service. Nvidia has a solution that might appeal to you.

With NVIDIA’s laser focus on gaming hardware, you’d be forgiven if you forgot that it actually partnered with Audi seven years ago. That’s 40 times more expensive than ten hours of GeForce Now streaming with a GTX 1080. The GTX 1060 starts at 20 hours of gameplay for $25 and the GTX 1080 costs $25 for 10 hours.

Nvidia plans to run an early access period for GeForce Now in March, with its official launch following later in the spring.

We’ve seen videos of self-driving cars before from companies such as Tesla, and this latest clip doesn’t necessarily show anything we haven’t seen before, but it’s good to see another company has managed to develop a fully autonomous system.

The big thing about the new GeForce Now is that your own games will be available to you. Will current SHIELD owners who subscribe to GeForce Now be able to keep their relatively cheap subscription? The models that will be available for sale this week will feature Intel’s newest Kaby Lake platform for laptops. It all adds up. It is an extremely low latency service so there is very little lag and it responds as if the game were stored directly on your device.

Nvidia, for its part, promises that this streaming service works “perfectly” in the words of Nvidia Jen-Hsun Huang, but we won’t know for sure until it’s out in the wild for us to try first-hand. There may even be some predictive behavior involved by guessing what the user intends to do, rendering that action and only sending the result on confirmation.

While many automakers are working to create their own self-driving platform, Audi’s partnership with Nvidia showcases how a tech company could act as the platform provider for self-driving vehicles.

This is one of those services we’ll approach with some scepticism, at least to begin with.