Audi rolls out car-sharing service in San Francisco and Miami

It all starts at Lumina by Tishman Speyer, San Francisco’s largest luxury condominium project now under construction. It’s not enough that its residents are offered amenities such as a pet grooming station, a music practice room, a 7,000-square foot center fitness center with yes, a rock climbing wall, a 2,000 square foot spa, a screening room, a rooftop terrace, a private dining room and, well, we could go on but think you get the picture.

For when Zipcar just won’t do, darling, Audi is launching a new service, Audi at Home, available to lucky San Franciscans and residents of our sister city in luxury, Miami.

It may seem like a regular car-sharing business to a few, but the Germans say Audi at home provides exclusive access to a fleet of premium vehicles located at the customers’ residence, prepared and ready to drive.

Residents can call down to the concierge to register for the program, then log on to Audi at Home’s mobile website to reserve a vehicle. When they’re done driving, they leave the vehicle with the valet.

Tech Times and Slash Gear report that residents of the LUMINA – a SoMa spectacle whose penthouse listed in February for $49 million, making it SF’s most expensive address – can soon use Audi’s app to call around an S7, S5 Cabriolet, SQ5, TT Roadster, Q7, or RS5 Cabriolet from the comfort of their smartphones.

If a car-sharing service like Audi at home existed in Canada, would you be interested?

All the cars part of the program are equipped with Prestige trim, and 24/7 live customer care is offered for drivers’ convenience. Rates are charged either hourly or daily. The vehicles are also rotated regularly, meaning that users will be offered a new fleet.

The program launches this week.

If this sounds like old news, it’s because Audi launched a similar program in San Francisco earlier this year.