Audi tearjerker, ‘Puppymonkeybaby’ among Super Bowl winners

This ad for Mountain Dew provides a flawless spoof of this, creating the “puppymonkeybaby”, which brings together three of the most popular cute things in one. When the commercial aired, the hashtag earned nearly 4,000 social mentions in the first minute – mostly on Twitter, Brandwatch tells us, although they do look at public data available from Facebook and Instagram.

It’s one of those ads where convenience blends seamlessly into unabashed consumerism that struck some viewers as tone-deaf after the housing bubble.

In years past, commercials like the Snickers spot inserting Willem Dafoe into Marilyn Monroe’s wardrobe malfunction in the Seven Year Itch or the ad with Jeff Goldblum serenading George Washington and Lil’ Wayne for apartments.com would have been standouts. “Majority played it really safe, really light-hearted”, he said, noting the contrast to Nationwide’s 2015 spot.

The award for strangest commercial goes to Mountain Dew and its freaky puppymonkeybaby. Esurance’s commercial, which advertised a $1 million sweepstakes, was tweeted about just under 1 million times on Sunday, according to Amobee Brand Intelligence.

“The use of a fetus clamoring for Doritos on a sonogram is risky and may offend some, but social media activity was off the charts for this ad and many consumers found it to be hilarious”, said Charles Taylor, a Villanova University marketing professor.

“There’s relatively little going over the top”, said David Berkowitz, chief marketing officer at advertising agency MRY. As such, ad spaces during the game are pricey, drawing in $3.5 million for a 30-second spot.

OK, so let’s start with this one since it’s gotten the most negative attention. That may have been because the Harvey-inspired hashtag #Ballogize has caught on as a euphemism for messing something up, rather than a comment on T-Mobile, Amobee suggested. As the Denver Broncos defeated the Carolina Panthers, there were winners and losers off the field, too.

The ad features the new Audi R8 V10.

One sentimental commercial that did resonate with viewers… and ad experts…

Super Bowl watcher Raj Nijjer, from Scottsdale, Ariz., said the ad went over well at the bar where he was watching the game.

This image provided by Audi shows a scene from the company’s “The Commander” spot for Super Bowl 50.

This finalist in the Doritos Crash the Super Bowl contest involves a baby who’s fond of his dad’s Doritos-and makes an early entry into the world to get them. Its estimated TV ad spend was second highest in the iSpot.tv’s Top 10 at $9.86M, topped only by “The Bud Light Party” featuring Seth Rogen, which led with a $15M estimated spend. As Beer Business Daily has reported, though, Manning does own a stake in two Anheuser-Busch distributors.