Better Business Bureau Offers Advice For Cyber Monday Security

“Between online and the spreading out of all the deals throughout the month, we’ve seen much more calm and civilized and very different process for shopping”, said Marshal Cohen, chief industry analyst at NPD Group.

Some, like Target Corp (TGT.N), trimmed product offers by 10 percent on Cyber Monday. Mobile drove the majority of visits to retail websites on Black Friday at 55% (45% coming from smartphones, 10% from tablets), while accounting for 36% of sales (25% smartphones, 11% tablets).

That jibes with multiple reports of significantly higher smartphone- and tablet-derived sales over the Black Friday period – which could help topple Cyber Monday’s traditional digital dominance.

Cyber Monday is expected to generate slightly less mobile revenue than Black Friday at $1.19 billion, a 48 percent YoY increase. Online traffic and orders skyrocketed, breaking Target sales records and also causing its website to clasp under the pressure. She warned that there may come a point when the whole year is just one big online shopping extravaganza.

Cyber Monday, the digital shopping extravaganza that follows on the heels of Thanksgiving and Black Friday, began a decade ago with retailers encouraging people to shop online while at work, where they typically had access to faster Internet than in their homes.

The top-selling electronics on Cyber Monday were the Sony PlayStation 4, Microsoft Xbox, Samsung 4K TVs, Apple iPhone and Amazon Fire. Many retailers will email you additional discounts to sweeten the deal. But Black Friday, which this year was on November 25, saw consumers already buying on their computers and mobile devices, according to ADI.

As of 12 p.m. EST on Monday – the latest figures available – sales totaled $1.19 billion. At least, this is what online retailers must themselves as they schedule sales and other promotions for the additional shopping holiday. Last year, 34% of ecommerce sales on Black Friday were completed on mobile devices.