Blue Bell Debuts New ‘Mash-Up’ Flavor For Summer

On Friday, Blue Bell announced it’s newest flavor, Cookie Two Step on Brazos Valley This Morning.

This is the eighteenth available flavor in their half-gallons. “Cookies n’ cream, and then cookie dough pieces”. It will be available at retailers starting today, right in the middle of National Ice Cream Month. “It’s kind of consumer demand and consumer thoughts on that that dictate what we do”, says Robertson.

Since the spring, Blue Bell has slowly been returning its products to stores after it recalled its ice cream past year due to listeria contamination at some plants. For some customers, that absence gave other brands an opportunity to earn favored status.

And, there will be even more great tasting flavors from Blue Bell delivered to a store near you over the next few months. “I will be trying this one but really disappointed”.

Blue Bell also said it will have more new flavors coming out later this year.