Businesses Now Have Access to All Their Public Tweets

Its Historical PowerTrack and 30-Day Search API tools helped its customers analyze archived posts for audience insights, and that capability is expanded today with access to “any historical public tweet” from the full nine years Twitter has existed. They can then use it to quickly search for context when responding to customers on Twitter.

The new tool is expected to enhance the art of analyzing past product launches, which should help in shedding more light on what ought to be done at the present to achieve a successful launch.

Gnip Inc. tweeted, “Introducing the Full-Archive Search API, answering the enterprise need for instant access to any public Tweet – ever”.

Social media data companies that tried out the Full-Archive Search API during Twitter’s private beta tests included Brandwatch, LiveFyre, NetBase, Nuvi, Pulsar, Sprout Social and SocialBro.

What this means is that if you’d like to track your progress and see how your tweets could be improved upon based on historical data dating back years (assuming you’ve been tweeting that long), now you can. “A key use case for our customers is researching emerging issues and having the ability to nearly instantaneously look back into the topic’s Twitter history without missing a single tweet in that specific conversation”. There’s more technical info on the Full-Archive Search API right here, with the search function already active. The company also appears poised to launch other new services along those lines in the near future, according to Tornes’ comments online.