CBS Boss: I “Stand Behind” The Good Wife’s CGI Alicia-Kalinda Scene
CBS’ family of networks also includes Showtime and The CW, but most of Tassler’s presentation highlighted the 5 freshman series on CBS. “And we look forward to all the traditional and emerging revenue opportunities this brings”, she said.
We are still excited about the future of the series, mostly because it is one of the most well-written network TV series out there. So what does CBS boss Nina Tassler have to say about it? In rattling off his skills, for instance, she noted such things as his love for “song and dance”.
What matters then to her is that viewers come to identify CBS as a brand. She stressed that he’d be able to deliver substantive interviews, too, and would become a key voice for late night viewers as “the smartest guy in the room” during an election year. But the question is: Does this mean the show will end? Instead, she focused on the network’s innovative model – both shows sold early streaming rights to Amazon, making them profitable from the onset – and stressed how well they continue to perform on other platforms.
On the latenight front, Tassler marveled that the network will have completely reimagined its nighttime lineup in a 9-month span when The Late Show with Stephen Colbert premieres.
The Good Wife fans were promised a “very satisfying” reunion between Kalinda (Archie Panjabi) and Alicia (Julianna Margulies) in the Season 6 finale. That is, until word leaked that the actors’ final scene together wasn’t actually shot together. However, we’d be lying if we said we felt the same way about it as we once did before the Kalinda / Alicia drama went down. “And I stand behind how [creators] Robert and Michelle King produce their show”.
“I feel that the show still has raised the bar in terms of the quality of storytelling”, she said, “and the year that Robert and Michelle have planned is as exciting as all the previous years – even more so”.
Last season – looking at just traditional TV viewing during the September to May – CBS averaged a Nielsen 2.3 rating among 18-49 viewers looking live program ratings plus seven days of time-shifted (L7) data – just 122,000 18-49 viewers behind NBC.