Called Lenses, the feature lets users change from a list of filters that would analyse a selfie and add them in the right place on the face.
In June, during the Cannes film festival, Snapchat also said it has teamed up with the U.K newspaper the Daily Mail and advertising giant WPP to create an ad agency for creating social media content for brands. Running promos would cost $450,000 for an off-peak day or up to $750,000 a day on Halloween, Thanksgiving or Black Friday for any brand wishing to reach Snapchat’s entire youthful audience, a cohort for whom selfies are second nature.
Pitched as a win/win for consumers and brands, Snapchat users will be able to add SFX to their images with sponsored lenses from partner brands.
Snapchat is posed to debut a novel advertising format – sponsored lenses – in time for Halloween, which will capitalize on the new Lenses feature.
Check out a How-to video on Snapchat Lens embedded below and let us know which one is your favorite lens and why.
According to reports, Snapchat has reached a $100m projected annualised run rate, that has been made up of a few brands making $10m commitments. A Snapchat spokeswoman chose to focus on the increased modes of expression that Snapchatters can now enjoy, and refused to comment on the monetary benefits to the company.
So how much does Snapchat intend to charge publicists for using its complete user base for a day you wonder?
The sponsored lenses idea is perhaps a brilliant one, which allows it to directly reach customers through viral videos. Snapchat tends to avoid clutters in its app with popup ads that fill up most of the other free mobile apps.
Looking for more ways to boost revenue within the company, Snapchat is attempting to monetize the company’s new lens feature by selling “sponsored lenses” to advertisers as early as the end of October 2015. The service maintains a classy look while it constantly offers something new to the public.