Condé Nast Buys Pitchfork Media, Seeks “Millennial Male” Demo

The move comes following a string of changes for the company including several attempts at expansion in the past five years including a series of offshoot websites like Altered Zones, Nothing Major and The Dissolve and quarterly print magazine The Pitchfork Review.

Conde Nast, the parent company of Vogue and the New Yorker, announced Tuesday that it has purchased Pitchfork Media, according to the New York Times. Over the years, Pitchfork began to incorporate mainstream artists into its coverage, and recently teamed up with streaming platform Apple Music to curate playlists.

Founded in 1995, PITCHFORK has been a champion of independent alternative bands such as ARCADE FIRE and its 10-point in-depth reviews that can often catapult unknowns into headlining status. In addition, he told the Times that Pitchfork comes with “a very passionate audience of millennial males”.

“Pitchfork is a distinguished digital property that brings a strong editorial voice, an enthusiastic and young audience, a growing video platform and a thriving events business”, Conde Nast President-CEO Bob Sauergberg said in a statement. It is also a proven concert promoter as it hosts annual music festivals in Chicago and Paris. The purchase brings Conde Nast credibility with music aficionados and gives Chicago- and Brooklyn-based Pitchfork access to the magazine group’s considerable resources.

“Music content is one of the most prolific genres of content on the web”, Condé Nast’s chief digital office Fred Santarpia, who led the acquisition, said in the announcement.