Consumers set to spend billions on Black Friday

Most of the Black Friday 2015 deals are now known, besides Amazon’s deals. “Cyber Monday is a fantastic day to shop online, and many deals will meet or beat Black Friday”, Lehman said. While this gives eager early-bird shoppers a head start at a few of their most advertised deals, it can also be a disadvantage for those who’d prefer to spend Thanksgiving with friends and family, stuffing their face. By city ordinance, Walmart and other retailers are permitted to open between 6 a.m. and 11 p.m. To open earlier, a retailer is required to apply to the City Council for approval. It’s a sign that Black Friday deals are nearly within everyone’s reach. Normally, the majority of their Rollback sales are in-store only, but as online shopping is increasing year after year, they have chose to cater to customers that shop.

Amazon is getting in on the Black Friday-Cyber Monday action early by announcing a £20 discount on Prime membership – which offers unlimited free delivery – until Wednesday 18 November.

Macy’s Black Friday deals, such as espresso makers, toasters, electric skillets and other small appliances for $9.99, (after rebate), and $439.99 cashmere sweaters, will be available online throughout Thanksgiving Day at Macys.com. Planning is also vital – check whereabouts in the shop the items you want are on display so you can get there quickly.

The ToysRUs Black Friday 2015 sale already begins online at 9pm ET on Wednesday, November 25. Remember the security breach with a major retailer a year ago. At first we thought it might be a lack of clarity on the fact that the 2015 ad is advertising the 2.0 version, but the original prices on both were listed at $199.95. Many retailers take advantage of eager shoppers by offering pre-Black Friday events. But the main reason for avoiding the deal is that, you can buy the device for only $30 off and in the future, it would end up in troubleshooting the device consistently. The holiday season as we know it has fundamentally changed as mini-moments have replaced the long-standing Black Friday focus. Many stores are offering discounts on single items or entire purchases in their Black Friday ads. Much of this is due to the increased dominance of online shopping, with many people shunning the crush of the high street for the comfort of bargain hunting in their own home.

Otherwise you might get swept along in a sales frenzy and be be left broke until the new year. Customers should also bring someone with them in order to take bathroom breaks.

Maybe the new “Black Friday” experience will be embraced by consumers as a positive less frantic way to do their Holiday shopping. Then plan what stores you need to visit and map out your route based upon the time the stores open. Their data indicates almost three-quarters (71%) say they’ll shop for the holidays between Thursday and Sunday (November 25 – 29), with about one-third planning to shop Cyber Monday, as well.

FatWallet offers a similar tool: “I set up topic alerts”, Shelton said.