Cyber Monday deals for everyone on your holiday shopping list

Sales from this Cyber Monday could hit at least $3.3 billion.

WIth $1.2 billion, Black Friday became the first day ever to drive over $1 billion in mobile revenue, according to Adobe Digital Insights.

Since 2005, Cyber Monday has been the end of Thanksgiving week, as office workers’ brains haven’t quite returned to work, and they use the time to shop online. For its Black Friday event, 70% of the retailer’s online traffic was through mobile.

“We expect to see ecommerce growth continue to outpace overall retail sales growth by a similar magnitude”, Goldman Sachs analysts including Matthew Fassler and Alexandra Walvis wrote in a note.

Adobe Digital Insights, which has been tracking these online-shopping numbers since 2012, says its figures are based on 23 billion visits to the online sites of the top 100 USA retailers. For the past five years or so, more than half the US workforce comes to work on Cyber Monday intending to shop online while at work.

US retailers are hoping for a bit of that November 11 magic. The tremendous volume of data puts Adobe in the unique position to deliver highly accurate, census-based online sales totals, pricing and product availability trends. Other deals included half-price Nerf toys and Play-Doh items.

Wal-Mart (NYSE:WMT) was also a bit secretive with numbers, but it acknowledged in a press release that Thanksgiving Day was once again one of the top online shopping days of the year. Products under $300 were 20 percent more likely to be out-of-stock.

From Best Buy: Samsung – 55-inch Curved LED 4K Ultra HD TV for $699.99. Other 2016 games have had their price cut in half, with consumers having the option to buy The Elder Scrolls V: Skyrim – Special Edition and Deus Ex: Mankind Divided for just $30 a pop.

Retailers saw an increase in sales coming through
shopper helper sites like RetailMeNot and CNET (16.5% share of sales), email (17.8%), display (1.2%) and social (0.9%).

But bargains have a price: Consumers spent an average of $289.19 this year, dipping from last year’s $299.60. But mobile’s sum still represented a 48 percent year-over-year increase. That’s nine percent more than 2015, and a almost 27 percent jump from 2014 when sales were at $2.6 billion.