Cyber Monday Hits $3 Billion

There was a 39% increase in orders placed by online shoppers in China with US retailers on Sunday November 29 compared to the same day past year.

Slice Intelligence, which gathers e-commerce data from receipts linked to its Slice package tracking app, tells TechCrunch that Amazon dominated online Black Friday sales, accounting for 35.7% in e-commerce spending on November 27. Also, there was a 32% increase in orders placed by online shoppers in the United Kingdom with US retailers on the Saturday after Black Friday this year compared to the same day in 2014.

“Despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event”, said comScore chairman emeritus Gian Fulgoni. Be that as it may, as the dust settles on the huge shopping occasion, it’s unmistakable Walmart and Target confront an enormous test in getting Amazon.com AMZN 2.15%: the online-just retailer is obviously top of psyche with purchasers and pundits.

The pace of online spending slowed on Cyber Monday after consumers started their Internet shopping earlier over the weekend, turning to their smartphones to pick up deals, according to International Business Machines Corp. But enough shoppers have been trained to look for “Cyber Monday” specific sales to ensure the holiday will still mean big bucks for retailers.

Data collected by Adobe found USA online orders totaled $3.07 billion.

The retail giant is introducing new deals every 10 minutes as part of its Cyber Monday offering which it has extended until Friday.

Davis, who is vice-president of the National Retail Federation, saw a marketing opportunity and came up with the term Cyber Monday, which has been with us ever since.

In spite of the stellar web-based sales, some are concerned that the high street did not enjoy as much of the action during Black Friday and Cyber Monday. Mobile was also the preferred device when it came to shopping on Black Friday. But now that shoppers are online all the time anyway, the 10-year-old shopping holiday is losing some of its luster.

On Cyber Monday, Adobe said brick-and-click retailers saw the strongest year over year sales growth with 18%, reversing the trend of it being an online-only retailer day. The upshot was a 5 per cent slump in constant-currency sales and a warning that underlying cash profits would be flat for the year to 1 August 2015. The average discount on items sold during Cyber Monday was 21.5 per cent, Adobe ADBE. “Cyber Monday had the most positive social sentiment with 56 percent relating to joy or admiration, versus 40 percent for Black Friday”, Adobe notes.

According to Adobe Digital Index, consumers spent $1.73 billion online on Thanksgiving, 25 percent more than a year ago.