Cyber Monday Hits $3 Billion Sales Mark As Online Importance Grows

And they did it in a big way, too.

“Cyber Monday has pushed online spending to a new high, and is on track to hit a record $3 billion in sales, in line with our forecast”, says Tamara Gaffney, principal analyst at Adobe Digital Index.

Cyber Monday was the single biggest day ever for online commerce, according to the website, Internet Retailer.

Data collected by Adobe found USA online orders totaled $3.07 billion.

eBay said Cyber Monday sales were “brisk”, and noted that on Thanksgiving Day, mobile “gross merchandise bought” increased 25% year-over-year.

Overall, online purchases were up the entire holiday weekend, accounting for $11 billion in the days between Thanksgiving and the following Monday. These numbers put that speculation to rest, and reinforces the significant shift in consumer shopping behavior from browsing in stores to browsing the Web.

US shopping holidays such as Black Friday and Cyber Monday are capturing a cross-border audience.

Consumers spent 93% more during Cyber Monday than they do on a normal Monday, according to Dashlane, a password manager that tracked the purchases made through its digital wallet. “It is clear that the age-old holiday tradition of heading out to stores with family and friends is now equally matched in the new tradition of looking online for holiday savings opportunities”. Target showed the deepest discounts on average price across items, with 6.8% or less from the day before Thanksgiving through the day after Black Friday.

Adobe, IBM, RetailNext, MasterCard have all tracked data of online retail sales.

Bastain sent an email in which the company was apologizing to guests and shoppers who were experiencing delays, encouraging them to try again later, and saying the company appreciated their customer’s patience. The 3% YoY growth on Cyber Monday, as reported by CA, represents an improvement vs. the 2% YoY growth on Black Friday, but a decel from 7% growth on Thanksgiving.

“It certainly is becoming more like Cyber November because people are getting a jump on their holiday shopping much earlier year over year”, Joanna Lambert, vice president of global consumer product and engineering at PayPal, said in an interview.

He added that “despite some talk of Cyber Monday declining in importance, the day’s historical highs and continued strong growth rates confirm it is still a hugely important shopping event”. “It’s much higher than we’ve ever seen”. Companies still consider this an integral part of sales as millions of customers have switched to mobile devices as their mode of shopping and this number continues to mushroom.

IBM has also predicted that online sales on the day will increase by 18% compared to 2014, due to growing consumer preferences to shop through mobile devices.