Cyber Monday hits $3 billion sales record
But the rise of smartphones and speedier home Internet service has led consumers to snag online deals throughout the holiday weekend.
Cyber Monday 2015 reached $3 billion in sales, which is a remarkable 12 percent improvement from previous year, but there is a growing concern about the long-term performance of the popular event.
While Cyber Monday broke records, in-store retail sales declined on Black Friday weekend.
“A lot of retailers have found an excuse to have an additional round of sales”, said Perner. About 37% of Thanksgiving sales came from smartphones and tablets, up from 29% in 2014, according to Adobe.
If you missed out on both Black Friday and Cyber Monday deals, don’t worry.
The world’s largest e-commerce retailer, Amazon revealed that it sold around 500 products every second.
Shay said more shoppers are taking advantage of discounted sales online that begin before Thanksgiving even arrives – a dynamic that has been forcing retailers to start holiday sales earlier, as well.
It had already announced that £1.1bn was spent online alone – a record sum – and now says retailers took in £968m on Cyber Monday – a rise of 34% and another record amount. The traffic was twice that experienced on Black Friday.
Thanks to booming sales late in the day Monday, revenues for Cyber Monday, the biggest online shopping day of the year, rose to more than $3 billion for the first time in its 10 year history.
“Consumers now turn their attention to Giving Tuesday, starting a flurry of giving, which increases average donation size by over 40% and builds strength until it peaks on New Year’s Eve”, Gaffney said. U.S. retailers heaved a sigh of relief after having missed sales expectations on Thanksgiving and Black Friday. It also is offering more than 150 app-only lightning deals to encourage mobile shopping. A typical mixture of strong winds and heavy rain across Britain and memories of last year’s scuffles were likely to have encouraged more Britons to shop online this year.
According to Adobe Digital Index, 80% of transactions on online platform at 100 retailers had touched $490m on Monday morning and would touch nearly $3bn mark, reported Fortune.
The National Retail Federation expected 121 million shoppers to hit the Web on Monday to shop and save – and shop they did.
Online shopping in general.
Walmart is continuing today with the Cyber Week sale.
The largest metropolitan areas with the highest online sales growth between Thanksgiving and Sunday were Dallas-Fort Worth, Chicago and Los Angeles. What better way to fill the idle hours spent with family than by doing a little holiday shopping? She was looking for deals ranging from 20 percent to 75 percent off on items like a camera, air conditioner, tires and Christmas gifts. This could indicate that more consumers are shopping online instead.