Cyber Monday may lose reputation of busiest online shopping day
The flock of online shoppers is not yet finished as Cyber Monday hits. And like those shoppers who were able to find deals on Black Friday, the deals, today, can be found on-line. That’s compared to previous year, when shoppers were more evenly split, with 103 million browsing online and 102 million in stores.
On Friday, online shoppers shelled out $3.34 billion, representing a 21.6% surge from a year ago, according to Adobe Digital Insights (ADBE).
But other days are catching up.
However, many Cyber Monday deals this year were moved back to Black Friday, Doshi added. That’s nine percent more than 2015, and a almost 27 percent jump from 2014 when sales were at $2.6 billion. Walmart offered $100 off a regularly priced $300 Power Wheels Disney Frozen Jeep Wrangler motorized toy auto. It estimates that mobile is accounting for about 38% of sales.
Local companies that sell stationary, socks, soccer gear, fashion apparel, hotel rooms and more posted heavy discounts on their goods from 15 to 50 percent off.
Approximately 122 million Americans plan on shopping today, up form the 121 million who participated previous year. But she said she shops online throughout the holiday season for the convenience more than the one-day-only deals.
“Because Cyber Monday is no longer about the connection, it’s just another sales day that I can plan for, like a Labor Day sale or Fourth of July sale”, said Gartner analyst Gene Alvarez. Saturday came next with 49 percent online and 40 percent in-store. Many of these discounts are the same as they were for Black Friday, including the Amazon Echo Dot being available for $39.99, the Amazon Tap for $89 and the Amazon Echo for $139.
The Associated Press reports Target began offering holiday deals on November 1. A lot of people buy Christmas gifts for their loved ones on Black Friday and Cyber Monday.
“Cyber Monday has kind of become Cyber Month”, he said. Orders over $25 have free shipping and up to 20 percent off any order.
If you’re shopping for a man, Spagnolo says Thursday is your day.
There have been ten billion-dollar spending days on desktop through Black Friday this year, while last year at this point in the season only Thanksgiving and Black Friday had reached that threshold. The phrase was coined in 2005 to encourage online buying when people returned to offices where they had high-speed internet service. Black Friday marked the first day in retail history to top $1 billion in mobile revenue – at $1.2 billion, a 33 percent rise.
Online stores are counting on shoppers to spend big during the “Cyber Five” period from Thanksgiving to Cyber Monday to make up for time spent earlier this month obsessing about the presidential election instead.