Cyber Monday Outpacing Black Friday
US online sales grew 14 percent on Cyber Monday, on track to set a record, leading some retail websites, like Target Corp’s, to crash temporarily due to high customer traffic.
But U.S. consumers who tried to avoid the traffic jams and holiday shopping crowds at brick-and-mortar stores were faced with website outages, online traffic jams, product sellouts, and slow checkouts. “We won’t have one big day but a number of smaller ones that probably exceed what a single Cyber Monday would have been”.
In our area, there were plenty of people heading online, but the stores themselves were busy too, including some shoppers taking part in what’s becoming a more common part of the Cyber Monday tradition. With data from thousands of retailers still flowing in, the company believes Monday’s total online spending will be $2.98 billion.
Retail stocks are getting slammed on the Monday after the big Thanksgiving shopping weekend.
“Online shopping will taper off for the rest of the weekend and spike significantly for Cyber Monday, which we predict will hit a record $3 billion in sales”, said Tamara Gaffney, a principal research analyst at Adobe Digital Index.
It is a Black Friday weekend shopping spree for shoppers to give themselves a treat. They would like to make the most of the hot deals and get the Christmas presents later on this year.
Black Friday has given way to Cyber Monday.
The survey found that 29.6 million customers, equivalent to 24.4 percent, will be using their mobile devices for Cyber Monday shopping, while eight out of every 10 respondents, or 80 percent, will be using their desktop computers at home. “We have the good fortune of being online and having a presence and have many things people are searching for, so they do go to Southern Season online”, she said. That figure only dropped to 57% on Black Friday itself, where average order values on tablet “eclipsed” that of desktop for the first time, at $136.42 to $134.06.
The trick is that while Amazon has teased a variety of deals, it’s up to shoppers to stick around to find out when they will appear.
The e-commerce giant is cleaning house, with sales up 23 percent year-over-year. Keep in mind that if storage is an issue, one might consider going for another deal on a different iPad with more storage somewhere else.