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Cyber Monday Sales Strong, But May Have Trouble Surpassing Black Friday
Posted On Nov 30 2016
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Estimates by the National Retail Federation show that an estimated 154 million shoppers hit the stores, both stores and online in 2016 during the four-day window, up from 151 million in 2015. Spending via mobile devices on Friday increased 33 percent to an all-time high of $1.2 billion.
Americans spent a record of 3.45 billion US dollars in online purchases on Cyber Monday, up 12.1 percent from last year’s holiday. “I have a huge family; shopping the deals between Black Friday and Cyber Monday give me the opportunity to buy better quality items while keeping a budget”.
According to Amazon, the top-selling item so far from the Thanksgiving, Black Friday, and Cyber Monday sale is its own Echo dot speaker which is priced at only $39.99 as part of its Cyber Monday deal.
Online sales have also been stretching out more and more. Amazon kicking off its deals on November 16 helped give the whole month a sales lift. For customers looking to get a little help keeping their home tidy this year, the iRobot Roomba 880 robotic vacuum is priced at $449.99.
The Consumer Technology Association says this is the year that the number of mobile (smartphone/tablet) shoppers has finally approached the number of online shoppers using desktop or laptop computers. Amazon started offering 35 days of Black Friday deals on November 16. Saturday came next with 49 percent online and 40 percent in-store. In addition to hundreds of special offers, some exclusive to CyberMonday.com, the site will feature a Deal of the Hour every hour. Melissa & Doug toys are 20% off and some Citizen, Bulova, Invicta and Seiko watches are half off. However, the recent trend continues of shoppers spreading out their clicking and buying over more days. That could mean big savings in your pocket.
Gap and Banana Republic are offering 50 percent off everything.
“We’ve seen record performance in online shopping over the last few days”, said Becky Tasker, an analyst at Adobe Digital Insights.
More U.S. shoppers rushed to their mobile devices, rather than physical stores, on Black Friday than ever before, spending a record $1.2 billion from their phones and tablets and $3.34 billion overall.
