Deals offered for days, so will shoppers buy on Cyber Monday?

Retailers jumped on the trend and began heavily promoting Cyber Monday sales.

For Black Friday, Amazon started a sale that would extend to Cyber Monday on their $50 Fire tablet. And, of those that shopped in store, 75% shopped on Black Friday, up 3.4% from past year, 40% on Saturday, 35% on Thanksgiving and 17% on Sunday.

An Amazon Fulfillment Centre ahead of last year’s Black Friday sales. One in 10 employers says they’ve fired a worker for shopping online at work.

Cyber Monday online sales are expected to surpass $3 billion, new data from Adobe Digital Insights shows.

The National Retail Federation estimated that 122 million Americans plan to shop online on Cyber Monday, up from the 121 million to planned to participate previous year. Analysts say deep discounts were needed to pry consumers out of their homes and away from their computers or mobile devices. In fact, this is expected to be a more robust holiday season than a year ago, with forecasters predicting low-single-digital increases in spending. Amazon started offering 35 days of Black Friday deals on November 16. That number is an increase from 2015, when 121 million people hopped online to shop. And while Cyber Monday has long reigned supreme as the biggest day of the year for digital shopping, it faced a stiff challenge from Black Friday this time around. “With winter weather firmly here in many parts of the United States, we believe sales trends should sequentially improve over the coming weeks in December”.

You probably aren’t in a shopping frenzy right now, and few other people are, because shopping online is now commonplace.

“Instead of fighting the lines, there are even better deals online”, said Madison Agnello, who plans to do 90 percent of her shopping online. Whoops. The good news is that it’s still Cyber Monday in America – and plenty of Aussie retailers have extended their existing deals.

The NRF expects total sales this holiday season to increase by 3.6 percent to $655.8 billion. “Consumers are shifting increasingly to mobile shopping, due to higher ownership rates of mobile devices and increasing ease, comfort and convenience”.