Delta’s response to Ann Coulter doesn’t fit its brand

On Monday, Coulter said she “carefully booked” the “very desirable” seat she wanted and that the seat she was moved to had less legroom.

It all began on Saturday afternoon. When the airline did tweet at her, it made it clear that tone of Coulter’s attacks were unacceptable.

However, not until Coulter started tweeting late Saturday did the airline become award there was an issue, said a spokesperson for Delta. I’d be happy to move for a soldier, an old person, a sick person, an air marshal, perhaps.

“[Coulter’s] brand is controversy and her brand is attack-politics”, Schiffer said.

But Delta gate agents and flight attendants are not members of a union, the way they are at American and United.

While people are usually sympathetic to passengers who have high-profile customer service problems with airlines, a lot of people on Twitter were apparently pleased with Coulter’s Delta despair.

Delta noted that while there was some confusion with seating assignments during boarding, all passengers complied with a flight attendant’s request to move to the seats noted on their respective tickets and the flight departed without incident.

But it got worse.

STILL WAITING FOR AN EXPLANATION FROM THE BRILLIANT, TALENTED, HARDWORKING STAFF AT @Delta. All of the above: “HIRED!” she continued.

Delta Airlines hit back at Conservative commentator Ann Coulter who launched a two-day Twitter tirade after she was booted out of a seat with extra leg room on a Delta flight. “Here’s the woman given my PRE-BOOKED seat”, she wrote. Perhaps she was saving the world from those morally bankrupt soccer players? This rather snarky rejoinder triggered Ms. Coulter to expand on her complaint.

Delta responded to Coulter on Twitter Sunday night that it was refunding her the extra $30 she paid for her preferred seat. Even though these mentions aren’t directly guided towards Delta, its sentiment is going down as the algorithm can’t determine if people are discussing Coulter or the airline. One notable comment came from Tariq Nasheed. I’m very sorry you had to change your seat on board today!

Delta largely won the online conversation by adopting a more relatable, less corporate tone than airlines often take when placed at the center of the controversy, Geller said.