Facebook Is Testing Floating Videos In News Feed

However, in case of Facebook, the receiver will have to split the revenue in many more ways, leaving him or her with a relatively smaller cut. You either have to watch the entire video or leave it in between to continue scrolling through the various posts, updates, photos etc. Facebook is finally making this right by testing floating videos in News Feed.

Online video sharing powerhouse YouTube takes a lion’s share of ad revenue, bringing in $7.6 billion in gross revenue previous year, according to eMarketer.

The social media giant is working fervently on new features to revamp its platform and messenger.

If Facebook’s ever-flowing News Feed does not satiate your thirst for videos of babies and weddings, you’ll like the platform’s new feature.

Facebook is about to start monetizing numerous billions of video views it gets, in an effort to challenge the dominant player in the video business, YouTube.

In an interview with the Financial Times, Mr. Kyncl brushed off Facebook’s threat for video content. He claims that the market for online videos is so big and expanding at a rapid rate that “it will be a decade before we bump into each other”. “Facebook is aggressively moving into the video space”, Eleni Marouli, advertising analyst at IHS consultancy, told the BBC.

However, the video will be closed if the user goes to a different page.

Newly formed video subscription service, Vessel actively tries to strike deals with YouTube content creators, but Google isn’t anxious. The revenue sharing model is quite similar to what YouTube does.

“Before it was just us and TV”, he said. The startup designs technology that can process and transcode video efficiently to develop video frameworks that can quickly load high quality media.