Facebook News: 4 Things to Know About the New FB Video Features

“It’s smart for Facebook to provide video experiences for different audience groups and viewing expectations”, said Greg Gittrich, chief content officer at Vocativ, a millennial news site. This is due to high penetration of smartphone and tablet devices that have become more affordable; thanks to declining ASP (Average Selling Price).

Despite this, Facebook it seems has been gaining traction, attracting more and more ad dollars to its platform. The new section, the company says, will let us watch, discover, and share videos that Facebook thinks we’d like-and “Like”.

The company is still in the early stages of testing the Video Feed, which will be a dedicated section to videos within the app and the website.

In the past year, Facebook has been rapidly encroaching on YouTube’s turf as the place to catch a BuzzFeed clip or Star Wars preview.

According to new research conducted by the company itself, Facebook users are watching 3 billion videos daily. The final version of the feature will most likely be not as prominent though. “To make this possible, we are testing a way for people to watch a video in a floating screen while simultaneously multitasking on Facebook“, Cathcart added. In addition, it has also been working on a feature that allows users to save videos or even multitask on the platform while watching. This feature is similar to the one available on Tumblr. The firm has also introduced a new video tools for pages to help video publishers grow their businesses on Facebook.

But that’s is not all; Facebook is tightening the noose of those who indulge in downloading and reproducing content illegitimately. The ability to save videos for later, by the way, is another new feature being tested.

On the other hand, eMarketer sees YouTube’s ad revenue growth slowing significantly in the face of increasing competition, to just a 6.2% increase in 2017 vs. a 39% jump this year. It’s easy to upload your content and share it with a vast number of users at the click of a button.

Facebook is growing leaps and bounds owing to its 1.49 billion monthly active users. The rise in digital video ad spending has seen Facebook trying to get deeper in video market to hopefully neutralize Alphabet Inc (NASDAQ:GOOGL)’s YouTube.

“Google is increasingly controlling the experience on YouTube and the ways you can monetize it. On Facebook, you still have a lot more options in terms of sponsorship and product placement, which YouTube has been clamping down on”, he told TechNewsWorld. Through the use of search engine optimization, the team at Google is highlighting YouTube videos and eliminating those that come from other sources.