Facebook Pages Messaging lets businesses handle complaints privately

Facebook Messenger has enabled the businesses to come privately in connection with the users, any comment left a Facebook user can now be dealt in a private capacity.

As a user, now it will be easier to connect with a particular enterprise that pops up with an alluring product or service on their News Feed ads with a simple “Send Message” button.

Messaging has become a preferred communication channel for people, and now people and businesses on Facebook can start real-time conversations with each other in more ways, Sometimes trying to get in touch with the business can be tricky as it might involve you having to search for the business on Google or Facebook.

Until now, Page admins could only respond to customers in the same way that the person reached out to the Page, either through a comment or private message. Admins can also create and save boilerplate responses to commonly asked questions. Facebook said the number of people using it each month has grown to more than 700 million.

“This is Facebook looking to redefine the definitions of engagement between business and customers”, said Elliott.

There is no other badge that shows “unresponsive” Pages, so there won’t be any public shaming on Facebook’s part toward business that opt not to use this new feature.

Users will then have the option to send a private message directly to the business’ mailbox.

Additionally, in order to avoid spam messages, users will have the option to block private messages sent by a specific business. When people message the page, they have expectation for a response in a timely fashion. Responsive pages even receive a “Very responsive to messages” badge to display on their profile.

Since the new feature will essentially give businesses a direct access to customers, Facebook is hopeful that the feature will be able to highlight the fact that advertising on the social network can directly lead to an increase in sales.