Facebook reports £4.07 billion revenue for last three months of 2015

Facebook shares jumped as much as 6.4% in extended trading.

“I think the results show that Facebook’s efforts over the last couple of years to really understand mobile have paid off”, he said.

Adjusted earnings per share (EPS): $0.79 vs. $0.68 expected.

Capping off a year in which the Menlo Park tech firm rolled out new features in messaging and video and spent more money on virtual reality and artificial intelligence, Facebook reported $17.93 billion in sales in 2015.

In January, Facebook also began taking orders for a consumer version of the Oculus Rift, a head-mounted virtual reality unit.

Facebook said mobile ads accounted for 80% of total ad revenue in the quarter, compared with about 78% in the third quarter and 69% a year earlier.

On the other hand, Wedbush Securities analyst Michael Pachter, said, “The Internet is capturing more share of advertising and Facebook is capturing the lion’s share of that growth”.

Zuckerberg went on to discuss providing people with better tools for sharing content, improving Facebook’s capabilities to serve different communities and optimising the company’s services for people in developing countries.

“Facebook remains the fastest-growing platform for advertiser spending, and as they open up new channels for users, that won’t change”.

An average of 1.04 billion people used Facebook daily in December in a 17 percent rise from the same month the prior year.

Revenue increased 44 percent to $5.8 billion in the quarter, which easily surpassed analyst estimates. Besides, more than half of Facebook’s users only access the site or the app on mobile devices.

As a result, Facebook shares popped in the after-market following the earnings report, and are now a shade under 5 percent higher than the regular Wednesday trading close. “Our community continued to grow and our business is thriving”. Its worldwide audience is now 1.59 billion users. We celebrated happy moments, from the Indian Super League to the release of Star Wars. He specifically pointed to video as an “important part of the Facebook experience” and said that 100 million hours of video are watched daily on the social network.

Facebook’s analysts and executives are now focusing more on how the company’s other investments are working.

Net profit for the fourth quarter came in at $1.56 billion, a whopping increase of 123% from a year ago, when the figure stood at $701 million.